Impératif undertake many outbound telephone and online customer satisfaction surveys in the automotive industry designed to identify specific customer satisfaction levels across the full car product and services range.
This could be from appraising customer satisfaction with a new or used car to dealership customer service levels through to measuring event experiences such as purchase, dealer delivery, repair, dealership DMS data quality and even ascertaining and recording future purchase intentions.
After collection and collation of this data into our CRM Impératif present it back to you to allow you to ensure that your products and services are a true representation of your brand.
Customer satisfaction TeleSurveying does not just have to be limited to new car surveys, it can also incorporate extended warranty programs, dealership service retention, sales departments and parts departments of any of your franchised retailers.